The purpose of Business Goals is to translate the business strategy into measurable steps with which the business operations can be steered in the right direction and improved if necessary. These quantifiable measures allow realistic expectations to be set regarding improvements to the business and allow objective measurement of progress when implementing changes and improvements to the business.

Business managers and stakeholders use Business Goals to translate the business strategy into concrete measures. Business-process analysts and business designers use Business Goals to verify that business processes are aligned with the business strategy.